Distributor: Walt Disney pictures
Production: LucasFilm LTD
Bad robot productions
Budget: $200 million to make the film, it cost disney $4 million to buy Star Wars from LucasFilm LTD
Genre: Sci-fy fantasy
Target Audience: Teens+, mainly male audience. 12A
Independent or conglomerate: Conglomerate
Horizontal integrated structure: Walt Disney owns many studio entertainment, consumer product companies and media networks.
Vertical integration: Walt Disney plans, produces, advertises, and distributes all its products on its own.
Box Office return: $2.028 billion
17,000 tweets per minute about the film after the trailer was released.
- connected with existing fan base
- use of networking
- cast used to promote film
- vertically integrated, trailer shown throughout Super Bowl (ESPN)
Nov 28, 2014 teaser trailer
April 16, 2015 official trailer
Jul 10, 2015 Comic-con
130 million views of trailer in one weekend of release.
Disney leveraged its links with ABC and ESPN to promote the new film but advertising it on their channels.
Cross media marketing- magazine covers (vanity fair), merchandise (made $5 million)
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