From looking at the trailer, I can suggest that the film is about a group of young teenagers living in urban London, who are less well off then others. It looks to be set on a council estate and centres around troubled teens with acts of drug abuse, violence and crime.
Production:
- Microwave
- Film London
- BBC Films
- Aimimage Productions
- Gunslinger (co-production)
- Head Gear Films (in association with)
- Ill Manors
- Metrol Technology
Revolver Entertainment
Budget: £100,000
Genre: crime, drama
Target audience: 18, London/ English
Independent or conglomerate: Independent
Box office returns: £715,000
ill manors is a film written and produced by Plan B. He used this as an essential marketing tool alongside his album, he did this by basing his music and film around the same themes. Plan B also links the film with his music by the film focusing on 8 core characters and their circles of violence as they struggle to survive on the streets, each story links with one another and each story can be represented by one of his rap songs. The production company that worked alongside Plan B to create this was BBC films, a large british production company who have also produced films such as 'street dance 3' 'an education' and 'fish tank'. BBC films helped finance the film to a budget of £100,000 which is considered very low compared to a film produced in the USA.
It was released on DVD, Blue Ray, download and on-demand from 8th october 2012. DVD contained footage which was not broadcasted in cinemas which meant that people who had seen the film in cinemas would still want to buy the DVD as well as it has some extras.
Released as a CD soundtrack to the film of the same name, "Plan B's ill manors" album went straight to no.1 in the official UK album charts upon release in july 2012. This was massive help to the publicity and advertising strategy.
It was released in US at the Sundance film festival and shown at the Greater Manchester film festival- non traditional routes that independent films have to take to create awareness.
ill manors got a relatively wide release from the independent distributor Revolver. The initial release was successful with other £250,000 taken during the first weekend from 191 cinema box offices. In week 2, the number of cinemas fell to 83 and the screen average fell by 65%. Thus us nit similar to Skyfall will did not fall as drastically. This is very telling and could be read in several ways. Revolver may have concluded that an initial release to capitalise on the strong profile of Plan B would need to go wide first but that most of the audience would get to see it via DVD and online later. But it also looks like word of mouth was not strong.
Drew said that his target audience was the 15-25 group. In that sense, it has done no favours by presenting a title which the BBFC deemed worthy of an '18' certificate- certainly for the 'bad language' as well as the drug scenes and extreme violence. It may lose under 18 audience because of this, which would mean the film wouldn't make as much money.
Posters were first advertised on 8th may 2012. It was advertised in Empire magazine website. Following this was the premiere. There were around 8 different posters for the film. The trailer was released in May 2012. The premiere was visited by many British recording artists such as, Alexandra Burke, Alisha Dixon, Professor green and ed sheeran.
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