Tuesday, 8 March 2016

DISNEY





Beauty and the Beast the musical
Soundtrack
Video
New film 2017




WHAT IS A MEGA-FRANCHISE?
The traditional format of a high profile movie franchise involves a simple linear structure. There is a first movie, which introduces the characters, and perhaps could be an origin story of how a superhero gets his/her powers. This first movie ends with the character relatively comfortable in his/her environment, but also sets up any potential tension which could appear in a possible sequel (Batman Begins, The Matrix, you can think of many more). If the film does well financially, further movies are scheduled. Movie II will run with what was set up at the end of the first movie, and will often be a much darker story, putting the protagonist through a whole lot of grief, leaving him/her torn emotionally, and these issues are resolved in Movie III, which wraps up the Traditional Movie Trilogy, the benchmark of cinematic franchises. By this time, half a decade has passed in our world, and the stars of the movies, who were cast years back as relative unknowns, will now cost a whole lot more to resign for further deals, and anyway, the story arc that the moviemakers have been working towards is complete, so why do more movies? Unfortunately the Hollywood system demands more of everything that makes money, so the time comes for a reboot. This is the traditional life-cycle of a Hollywood movie franchise (Batman, Spider-Man, Fantastic Four), and when we think about it, it is perfectly linear: each movie in the trilogy goes in one direction, moving the story along towards the inevitable climax at the end of the third movie.

Hollywood have changed to mega-franchise movies so that they can expand their target audience and promote all merchandise which comes from the film.


Sequels are very important to the hollywood film industry because 

Indiana Jones Franchise:
  • 4 films
  • comic book series
  • novels
  • television series
  • video games
  • attractions at 5 different theme parks
  • wide range of toys
  • a pinball machine 



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