"Media production is dominated by global institutions, which sell their services and products, to national audiences." To what extent do you agree with this statement?
I strongly agree with this statement. The big 6 companies who have control over media distributions include; Sony, Paramount, 20th Century Fox, Warner Brothers, Universal and Walt Disney. These six companies have the power and resources which other, independent films, do not have. In 1983 90% of American media was owned by 50 companies. In 2011, the same 90% was owned by 6 big companies.
Disney is a corporation that is horizontally and vertically integrated. This means *insert definition of horizontally and vertically integrated*. Lets look at The Lion King as an example, Disney produced the film which generated a huge consumer market. To enhance the audience, merchandise was produced including, toys, video games, soundtracks and eventually a musical. Even to this date, 22 years later a spin off television programme has been produced.
The reason that these big companies have brought in to mega-franchises,such as Star Wars, is because they create lots of money. The newest Star Wars conjured $4 billion at the box office, thats a $2 billion profit! Walt Disney Studios, the creators of Star Wars
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