Heterosexual Male- Tough, protector and leaders. They are usually higher in society as Strauss' idea of dominant figures state the men who are around their 40's who have high paying jobs dominate in the general public.
Heterosexual women- Weak, girly, feminine, damsel-like and emotional. Strauss' idea of binary opposites is evident as they are typically seen as subordinate figures.
Branston and Stafford- soaps rely on archetypal characters and stereotypes- ensure ready accessibility because stories have universal appeal about families and communities.
Homosexual male- Camp, girly, promiscuous, feminine looking clothes and loud.
Homosexual female- Butch, feminist, short hair and hate men.
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